Perception. It is the heart of many deceptive marketing tactics, at least in the health and fitness world. Whether something is healthy, is not the main concern. Rather, if they can get you to view (perceive) it as healthy is what they’re really after.
Terms such as organic, grass-fed, and wild-caught are thrown around a lot but what do they really mean? In this article, we’ll tackle some of these common terms and find out what they really mean.
One of the most commonly referred to terms, “organic” is often misunderstood. A simple Google search yields the following definition, as it relates to food (commonly fruits and vegetables):
“produced or involving production without the use of chemical fertilizers, pesticides, or other artificial agents.”
So far so good, ay? Now, let’s look at the requirements that are necessary to put an organic label on certain foods.
In the United Kingdom, you’re able to label products ‘organic’ if you meet the following:
1. at least 95% of the farm-grown ingredients are organic
2. you sell direct to customers
Technically, the above requirements don’t completely make it organic. The aforementioned definition says nothing about mostly void of chemical fertilizers, pesticides, or artificial agents. The regulation allows for a bit more flexibility.
According to the above standards, foods don’t have to be 100% organic. As long as 95% of the ingredients are organic, it is considered to be “organic”. Personally, I think if we were to dig a bit deeper, I think we’d find some nasty truths here.
But perhaps, ignorance is bliss?
I’ll leave it up to you to decide if you want to dig further. If you choose to do so, please comment below and let us know what you have found. I will say this, if organic foods require 95% of organic ingredients, I’d hate to see the percentage of organic ingredients in “conventionally” grown produce.
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